On Friday December 15th, 2017, MEYALUX participated in the ‘8TH Arab-Belgian Diplomatic Business Workshop’ organized by the Arab-Belgian-Luxembourg Chamber of Commerce ABLCC, with the support of the Belgian Ministry of Foreign Affairs in Brussels.
As a business facilitator, MEYALUX puts a lot of efforts in creating and enhancing business between the Benelux and the Middle East.

The network lunch of the ABLCC started with a brief speech of Mr. Johan Verkammen, Director Middle East & North Africa in the Belgian ministry of foreign Affairs, shedding light that this economic diplomacy should be as efficient and useful as possible for Belgian companies. Mr. Verkammen referred to the 4 “I’s”: to Inform, to Introduce, to Intervene and to promote the Image of Belgium.

« We encourage our embassies and consulates abroad to feed us with relevant economic information, which is dispatched to our regional bodies and to our companies.”, said Mr Verkammen. He also mentioned the application “Trade4U” which is run by the Belgian Foreign Trade Agency and which provides economic information and opportunities.

The Belgian Ministry of foreign affairs works towards enhancing its foreign trade relations with the Arab world, the result would be several Trade missions to Arabic countries in 2018. Her Highness Princess Astrid will be, amongst others, heading to Morocco and Egypt this year and other countries. Within this context, MEYALUX takes its vital role as a professional consulting body that advises Belgian companies in their process of internationalization towards the Middle East.

In the margin of this event, MEYALUX founder Mrs. Yasmine Fawaz had talks with several companies preparing to expand to the Middle EAST, also she had talks on the highest diplomatic level with H.E. Mrs. Dominique Mineur, Belgian Ambassador to the United Arab Emarits and recently appointed as the first future female Ambassador to Saudi Arabia. The current Belgian Ambassador to Saudi Arabia, H.E. Mr. Geert Criel, also took some time to share his experiences with Mrs. Fawaz.